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Screen-print illustration of Castlepoint coastline and lighthouse, Masterton District
Illustration generated with AI.

Wellington (Te Upoko o te Ika a Māui). Council area

Copilot training in Masterton District

Masterton District has rural supply chains and a major health-service centre in Masterton. Microsoft 365 Copilot practice can follow the file, owner, action and review step across those different workplaces.1,2

Enquire Read the local brief

58.8% of Masterton District’s employed residents are in desk-based roles.

Role typeMasterton DistrictNZDiff (pts)
Desk-based 58.8% 63.6% −4.8
People-facing 9.9% 9.0% +0.9
Hands-on 31.3% 27.4% +3.9
Employed residents13,8902,622,534

About 8,170 people in desk-based roles. 2023 Census, counted where people live.

Rows 2 to 4: ANZSCO major groups 1, 2, 5, 6 / 4 / 3, 7, 8. Stats NZ 2023 Census, employed residents. Proxy per ILO 2025; not a forecast.
Residents
27,7002023 Census
Business locations
3,366Feb 2025, +8.1% since 2020
Employees (jobs here)
12,110at local businesses, Feb 2025
Self-employed or employers
16.9%of employed residents, NZ 16.2%
Towns with a page
11,000+ residents

What AI means for work in Masterton District

5 findings from Stats NZ data for Masterton District, and what each means for Microsoft Copilot training.

Workforce by occupation group, Masterton District against New Zealand

58.8% of employed residents in Masterton District work in desk-based roles, against 63.6% across New Zealand. The difference is mostly labourers: 11.5% of employed residents here, against 9.0% nationally. Size the licences to the desk-based roles rather than headcount. A pilot with office, scheduling and management staff shows value before you pay for everyone.

Employed residents by occupation group, Masterton District and New Zealand, 2023 Census
Occupation groupChartPeopleMasterton DistrictNZ
Managers 2,580 18.6% 18.3%
Professionals 3,105 22.4% 26.8%
Technicians and trades workers 1,899 13.7% 12.5%
Community and personal service workers 1,377 9.9% 9.0%
Clerical and administrative workers 1,365 9.8% 10.8%
Sales workers 1,122 8.1% 7.8%
Machinery operators and drivers 843 6.1% 5.9%
Labourers 1,599 11.5% 9.0%

Desk-based = ANZSCO major groups 1, 2, 5 and 6 (managers, professionals, clerical and administrative, sales): roles where AI assistance is most applicable. Broad proxy informed by ILO 2025; not measured adoption or an employment forecast. People-facing = major group 4. Hands-on = major groups 3, 7 and 8.

Source: Stats NZ, 2023 Census, usually resident employed people; ILO, Generative AI and jobs: a refined global index of occupational exposure (2025).

Mining: 0.7% of local jobs, 2.6× the national share

Top employer: health and social care, 2,141 jobs (17.8%). Heat cells mark industries over-represented against New Zealand. Plan Copilot use cases by department in the largest employers first.

Share of paid jobs by industry, Masterton District and New Zealand, February 2025
IndustryChartJobsShareNZ×
Health and social care 2,141 17.8% 12.0% 1.5×
Retail 1,489 12.4% 9.3% 1.3×
Farming, forestry, fishing 1,430 11.9% 4.8% 2.5×
Education 1,178 9.8% 8.5% 1.1×
Construction 1,018 8.5% 8.2% 1.0×
Hospitality 835 6.9% 7.2% 1.0×
Professional services 634 5.3% 8.3% 0.6×
Manufacturing 603 5.0% 9.4% 0.5×
Other services 502 4.2% 3.5% 1.2×
Public administration 496 4.1% 6.4% 0.6×

Share of paid employees at business locations in the area, by ANZSIC06 industry division. × is the local share divided by the national share.

Source: Stats NZ, Business Demography Statistics, February 2020 and 2025.

Business locations +8.1% and employees +3.9%, 2020 to 2025

Paid employees 11,660 (2020) to 12,110 (2025), +3.9% against +5.0% nationally. Business locations 3,114 to 3,366. Largest job gain: construction (+167). Largest loss: hospitality (−158).

Business locations
3,1143,366 in 2025, from 2020
+8.1% NZ +9.6%
Employees (jobs here)
11,66012,110 in 2025, from 2020
+3.9% NZ +5.0%
Change in employees by industry in Masterton District, February 2020 to February 2025
IndustryChart20202025Change
Construction 8511,018+167
Public administration 398496+98
Health and social care 2,0462,141+95
Hospitality 993835−158
Farming, forestry, fishing 1,5061,430−76
Wholesale 396322−74

Geographic units (business locations) and paid employees, February of each year. Small counts are randomly rounded by Stats NZ, so small changes can be noise.

Source: Stats NZ, Business Demography Statistics, February 2020 and 2025.

Remote readiness: work at home and household internet

Both on-site and remote sessions work. Most teams start with a half-day on-site.

16.0%

Mainly worked from home, census day 2023

New Zealand 17.7%

87.8%

Households with internet access

New Zealand 90.5%

Main means of travel to work on census day, and access to the internet in occupied private dwellings.

Source: Stats NZ, 2023 Census, usually resident employed people.

Self-employed and employers: 16.9% (New Zealand 16.2%)

Most workers here are employees of organisations, the setting where Microsoft 365 Copilot rollouts are planned centrally, with licences, policy and champions.

16.9%

self-employed or employers

New Zealand 16.2%

Employed residents whose status in employment is employer, or self-employed without employees.

Source: Stats NZ, 2023 Census, usually resident employed people.

Towns in Masterton District

Masterton is the one town in Masterton District with 1,000+ residents; its page has its own brief.

Towns in Masterton District
TownResidentsDesk-based Chart Business locationsSince 2020
Masterton 21,600 56.0% 2,124 +10.6%
New Zealand4,993,92363.6%654,435+9.6%

Where Microsoft Copilot helps first in Masterton District

The regional study treats Masterton as a hub for surrounding activity. A district worksheet should label where each Excel record or Word note came from before a Teams summary joins them.1,4

Agriculture and feed supply

Use a sample Excel order sheet to prepare a Word exception note, with a named owner checking quantities against receipts.1,3

Health services

Summarise an approved Teams operations meeting into actions and owners, excluding patient-identifiable material from the exercise.2

A workshop can map a permitted record from SharePoint through a draft update and identify the person who checks it before circulation.1,4

Public Microsoft Copilot workshops in Wellington

There is no public Copilot workshop in Wellington on the calendar yet. Register interest below and we will tell you when one is scheduled. Organisations can book private training for their own staff at any time.

Register interest in a public workshop in Wellington

Tell me when there is a workshop in Wellington

We will email you when a public workshop is scheduled nearby. No other mailing.

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Elsewhere in Wellington

Castlepoint Lighthouse
Castlepoint Lighthouse by Karora, Public domain.

Microsoft Copilot training in Masterton District: questions

Could an Outlook supplier reply use farm records?

Yes, if the order files are approved for that workflow and a staff member checks the quantity and delivery details.1,3

How should a hospital office prepare examples?

Use synthetic or approved non-identifying material and agree who reviews the operational summary.2

Should a district workbook treat Masterton as the whole area?

No; keep a location field so rural and town records are not silently combined.1,4

Train your team in Masterton District

  1. ScopeHeadcount, sites, Microsoft 365 plan and licences, and the teams you want to start with.
  2. PlanWe propose a course, a pilot group and a format, and agree the files and meetings to use.
  3. TrainOn-site or over Teams, in Outlook, Word, Excel and Teams, with your own work.
  • In person
  • Remote
  • Half-day workshop
  • Full-day workshop
  • Team rollout

Independent training by TheColab. Not affiliated with Microsoft.

Enquire

Tell us about your team in Masterton District. We reply by email with a suggested course and format.

We use these details only to reply to you, and store them securely with TheColab. Privacy

Sources

Local research checked 29 September 2026. Population and business figures come from Stats NZ.